Which are the chemicals elements which play an important role for the hair's health?
- The hair keratinization process is regulated by various elements: hormones, vitamins, genetic factors, metabolism etc..
- Minerals and trace elements of the hair's chemical structure are an essential component of the protein-enzymatic systems, their abundance inside the hair is crucial in order to maintain it healthy and vigorous.
Chemical and mechanical treatments : among the main causes that nowadays could seriously damage your hair
Nowadays, many people rely much more often on treatments such as : perms, coloring, hairdryer and others that could seriously cause problems to the hair because they can stress it. As a result, the hair appears extremely dehydrated and dry, especially because of the reduction of minerals and vitamins which are essential for the hair moisture.
Addplex: welcome to your solution
Addplex is the most innovative cosmetic formula which protects, repairs and prevents the hair from damages, deriving from chemical and mechanical treatments.
ADDMINO- 18: A NEW REVOLUTION
Why this particular name? Some theoretical facts:
- Keratin plays the most important role for the hair's health and beauty. It is composed of 18 amino acids.
- What is their function? : amino acids facilitate the maintenance of the strenght and brilliance of the hair.
2 power technology
Our experts have developed a 2 powers innovative cosmetic technology based on:
fruit acids + mineral salts
fermented green coffee
KEYWORDS
Prevention
from damages caused by chemical and mechanical treatments
Immediate protection
from damages cuased by chemical and mechanical treatments
Repair
of broken keratine chains due to chemical or mechanical treatments
The fascinating thing is that you can prevent and revive damaged hair in super-fast time either in salons or at home!
the power of fruit acids :
They guarantee a purifying, hydrating and conditioning action.
They contain a complex blend of powerful ingredients called Actipone Alpha Pulp, which provide indispensable elements for beautiful, healthy and shiny hair.
Hairdressers' evaluation of the fruit acids efficacy
After some scientific tests the hairdressers compared some hair features before and after the application of the shampoo such as the hair shininess, volume, smothness or suppleness and an increment of the state of the volunteers' hair has been confirmed, already from day zero. After 21 days of applications, the hairdressers saw a considerable increment in all the hair features listed above: shininess, smoothness and vigour of the hair.
The power of mineral salts
What are those minerals?
- Their synergy allows advantageous conditions for the vitality of the hair including the maintenance of the Natural Moisturizing Factor (NMF), essential for a healthy, strong and shiny hair.
- In addition, MINERAL SALTS, combined with a BIOPOLYMER extracted from the Linden tree, will moisturize hair where required equalising the porosity of the hair. They also protect hair against UV rays, chemicals and atmospheric damage.
fermented green coffee: THE ANTIOXIDANT HYPER-FERMENTATION TECHNOLOGY
- Our innovative technology developed by our top chemists in cosmetic studies, in the hair and skin care world. They have studied and found a new green coffee fermentation process, known for its antioxidant capabilities.
- What Hyper-fermentation is: this process derives from enzyme bio liquefaction + fermentation for stronger and superior results.
Brochure Addmino-18
a complete professional and home care routine :
HAIR REBORN ELIXIR
HAIR REBORN CLEANSER
HAIR REBORN MASK
HAIR REBORN LEAVE-IN
Naturally and ethics:
All of the above products respect the most contemporary clean beauty approach, have the highest percentage of natural active ingredients ecologically sourced and are vegan friendly. For example, here below are listed the products with their relative index of naturality ISO 16128:
- HAIR REBORN ELIXIR 97%
- HAIR REBORN CLEANSER 63%
- HAIR REBORN MASK 95%
- KAIR REBORN LEAVE-IN 96%
Extensive testing sessions prove the incredible effectiveness:
ADDMINO-18 has been tested over a long period of time by external researchers who tested with numerous chemical treatments with amazing results.
These results demonstrate that treated hair with ADDMINO-18 remains in optimum health.
ASTONISHING RESULTS:
how an untreated hair appears
Chemically treated hair
Hair is degraded, with damaged fibres and cuticles
ADDMINO-18 used during chemical process
The hair looks and feels healthier and a lot stronger