Technology
A revolution for everyone coloring its hair
It prevents damages to the hair structure during coloring or bleaching.
It gives the hair strength and protection from breakage.
The hair is hydrated and soft.
Color brilliance is not damaged
1 REBUILDER
Is added to the color or bleach blend to protect the hair. During the coloring process the damaged hair structure is repaired back. Thanks to Nio-Active ingredients the hair structure becomes healthier. NIO ACTIVE. The dual action formulation deeply penetrates into the cortex thanks to Nio-Active Technology.
2 BooSTER
Is applied after the coloration or the bleaching treatment, to intensify the effect of phase 1 and strengthen the hair. cream with Nio-Active, intensifying the e ect of the treatment with 1-REBUILDER. The hair structure is remarkably strengthened. For a long- lasting and healthy effect.
ADD-PleX is the ProDuct thAt All your clients wAnt
It can be used with every brand’s coloration or bleaching treatments.
It allows your clients to change their hair color as they want, without any
risks for the hair.
It acts in two phases: during and after the coloration (or bleaching
treatment).
It nourishes and gives hydration thanks to Nio-Active: this innovative
technology allows the active ingredients to deeply penetrate into the hair.
Does not in uence the color’s results, setting times and features.
How to use
WITH coLoR
1. ADD-PLEX can be used with every brand’s color.
2. According to the coloration usage instructions, mix color cream with oxygen.
3. Add 1-Rebuilder whole sachet and mix again.
4. Apply according to the color usage instructions.
5. Rinse off well and proceed with the shampoo. After having colored and then shampooed the hair, evenly apply on rinsed hair the whole content of 2-Booster sachet. Leave in for 5 minutes. Rinse off carefully and blow dry.
WITH BLEAcHING
1. ADD-PLEX can be used with every brand’s bleaching powder.
2. In a non metallic bowl, mix bleaching powder with peroxide according to the bleaching usage instructions.
3. Add the whole content of 1-Rebuilder sachet. Mix well and apply according to the bleaching usage instructions. Rinse off well and proceed with the shampoo.
4. After having bleached and then shampooed the hair, evenly apply on rinsed hair the whole content of 2-Booster sachet. Leave in for 5 minutes. Rinse off carefully and blow dry.
Become a Distributor
To improve the product’s visibility in store, ADD-PLEX offers a wide range of POP materials.
ADVERTISING PAGES
To improve the product’s visibility in store, ADD-PLEX offers a wide range of POP materials.
BROCHURE
To improve the product’s visibility in store, ADD-PLEX offers a wide range of POP materials.
CROWNER DISPLAY
To improve the product’s visibility in store, ADD-PLEX offers a wide range of POP materials.
SHOW BOX
To improve the product’s visibility in store, ADD-PLEX offers a wide range of POP materials.
CROWNER + CROWNER DISPLAY
To improve the product’s visibility in store, ADD-PLEX offers a wide range of POP materials.
VERTICAL BANNER ON SHELF
To improve the product’s visibility in store, ADD-PLEX offers a wide range of POP materials.
poster for anti-theft totems at store entrance
To improve the product’s visibility in store, ADD-PLEX offers a wide range of POP materials.
poster for anti-theft totems at store entrance
To improve the product’s visibility in store, ADD-PLEX offers a wide range of POP materials.
poster for anti-theft totems at store entrance
Services for customers
Training material
ADD-PLEX is the first professional product to protect hair during coloring in the retail channel. For this reason, ADD-PLEX provides beauty consultants’ with:
INFORMATIVE KIT Sales presentation, Depliant with usage instructions, Rebuilder & Booster sachets
MULTIMEDIA Online tutorial video
SUPPORT Customer care service
LEGAL SERVICES
HSA works with enthusiasm for each customers and provides them with a 360° service. The company’s staff is at clients’ disposal for any administrative and legal obligations regarding exportation in accordance with current legislation. The firm supply all the certi cations and legal documents required to market in all countries. Experienced top managers are in charge of checking the products’ compliance with legislation and of preparing the required conformity documentation.
LOGISTIC SERVICES
HSA also provides the most efficient and professional logistic service: it disposes of an area exclusively dedicated to warehouse service and guarantees deliveries wherever in the world, making use of the best forwarding agencies to guarantee the timely dispatch of products for retail.
who we Are
Hair Styling Applications is a professional hair color manufacturer with over 30 years of experience in providing top quality beauty products.
WE ARE
EURoPEAN BEAUTY PRoDUcER
BEAUTY SPEcIALISTS
INNovATIvE LABoRAToRIES
INvENTIvE FoRMULAToRS AND ScIENTISTS PASSIoNATE BEAUTY INNovAToRS
internAtionAl reAlity
Founded in 1982 in Italy, Milan area, the company counts on a deep expertise in di erent elds of beauty. We are an international reality, operating in more than 90 countries.
the fActory
The factory covers an area of 45.000 sqm and think big in each phase of its job.
hAir colors
Daily hair color production of 30 tons, 150.00 tubes plus bulk.
formulAtions
More than 500 color shades available in multiple formulations.
internAtionAl
Every week, about 35 full trucks with national and International destinations.
QuAlity
our commitment to quality, both in products development and processes management, has allowed us to obtain European Quality Assurance certi cation in 2003 and UNI EN ISo 9001:2008 certi cation.